The brand: Widely considered the first celebrity makeup artist, Kevyn Aucoin rose to fame as the go-to for a litany of Hollywood’s elite, including it-girl supermodels of the 1980s. He also thought outside the box, breaking many rules of the time, think using fingers over brushes, and pioneering a clean face look. The brand launched in 2001, only a year before his death, and continues to emphasize the same focus on naturally gorgeous beauty that works for real life and the red carpet.
The hero product: Blurring the line between concealer and foundation, The Sensual Skin Enhancer is one of the brand’s best-selling products for good reason. It’s crazy, crazy pigmented (so a little goes a long way), perfect for spot correcting areas, or buffing out for more allover coverage. Still, it’s non-cakey and contains plenty of hydrating and smoothing ingredients to never settle into fine lines, and comes in a nice line-up of 16 shades.