The 30 Vegan Makeup Products Our Editors Love


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Only once you start looking for vegan makeup do you realize just how many products are not considered vegan. But you don’t have to sacrifice color payoff, wear, or pigment just because you’re keen on buying makeup free from all animal-derived ingredients. Ahead, the 30 vegan and cruelty-free mascaras, eye shadows, lipsticks, primers, and other makeup we love and trust.

1 of 30

Monochrome Moment – Velvet Blush

PATRICK TA sephora.com

$32.00

This buttery blush from the makeup pro’s new line blends into skin like a dream, so you’re left with a natural-looking flush that really lasts. 

2 of 30

Photo Finish Foundation Primer

Smashbox sephora.com

$52.00

Recently deemed the best-selling cruelty-free primer in the U.S., this gel formula smooths the look of skin so makeup sets flawlessly.

3 of 30

Rose Quartz Crystal Gemstone Palette

Aether Beauty credobeauty.com

$58.00

You’ll use every single shadow in this palette until you hit the bottom of the pan—and that’s something we can’t say about the billion other eyeshadow palettes we own.

4 of 30

Scattered Light Glitter Eye Shadow

Hourglass sephora.com

$29.00

These intense and creamy glitter eyeshadows leave a major impact—but if you tap it on lightly, you can easily wear these every single day. 

5 of 30

Veil Mineral Primer

Hourglass sephora.com

$20.00

This is considered one of the best primers in the entire beauty industry, vegan or otherwise. It softens pores and helps your makeup last all day, even on oily skin.

6 of 30

Honest Beauty Liquid Lipstick

Honest Beauty target.com

$12.99

This new lipstick will make you fall in love with liquid lips all over again (while also questioning the ingredients in every other tube you own).

7 of 30

e.l.f. Poreless Putty Primer Clear

The internet freaked out when this $8 dupe of a much-pricier pore-erasing primer hit the internet. It makes your skin look instantly more flawless.

8 of 30

Tinted Face Oil Foundation

Though only available in 16 shades, this sheer tinted face oil foundation blends seamlessly into skin and will match just about every skin tone. It’s perfect for those days when you want a little coverage without feeling like you’re wearing makeup at all. 

9 of 30

Tattoo Liner

Kat Von D sephora.com

$21.00

Kat Von D’s entire line is vegan, including this best-selling, ultra-popular liquid eyeliner that makes precise, clean lines.

10 of 30

Custom Enhancer Drops

COVER FX sephora.com

$42.00

Cover FX is another all-vegan brand. These custom enhancer drops can be used to add a little rose gold shimmer into any of your existing products like moisturizer or foundation. 

11 of 30

KUSH High Volume Mascara

MILK MAKEUP sephora.com

$13.00

Milk Makeup recently reformulated to make sure all their products are vegan. This Kush High Volume mascara is ideal for those of us who want lashes so thick and plump you almost can’t see through them.

12 of 30

Laid Bare Eye Palette

Lily Lolo credobeauty.com

$34.00

This is an easy 1:1 swap of similar  nude shadow palettes that maybe aren’t all-vegan or made with clean and conscious ingredients. 

13 of 30

Lip Cheat Lip Liner

Charlotte Tilbury sephora.com

$22.00

Most of Charlotte Tilbury’s line is accidentally vegan—just be sure to check the ingredient list. If you pick up only one thing from the brand, get this: a liner designed to give all skin tones natural-looking overdrawn lips.  

14 of 30

Vanish Seamless Finish Foundation Stick

Hourglass sephora.com

$46.00

This full-coverage foundation stick is waterproof, long-wearing, and easy-to-apply on all skin types. The coverage is intense yet somehow feels weightless. 

15 of 30

Venus Pressed Powder Palette

Lime Crime ulta.com

$38.00

You don’t have to sacrifice pigment for animal-friendly ingredients. All of Lime Crime’s makeup—including this palette—proves this true. 

16 of 30

Long Wear Gel Eyeliner

MILK MAKEUP sephora.com

$22.00

This waterproof gel eyeliner come six shades that last until you wash it off at the end of the night. 

17 of 30

#1 Cake Mix Demi-Matte

Foundation beautybakerie.com

$28.00

Great for oily skin, this ultra-mattifying foundation comes in an impressive shade range for nearly all skin tones. 

18 of 30

Moisturizing Lipstick

e.l.f. Cosmetics ulta.com

$3.00

This moisturizing, vegan lipstick in every shade imaginable is the best $4 you’ll ever spend. 

19 of 30

Studio Skin 15 Hour Wear Hydrating Foundation

If you prefer your skin to look fresh and dewy (but still want medium-to-full coverage), this is the foundation for you. 

20 of 30

KUSH Fiber Brow Gel

MILK MAKEUP sephora.com

$20.00

Swipe this over sparse brows to make them look instantly darker and fuller in less than five seconds. 

21 of 30

Matte Velvetine Lipstick

Lime Crime ulta.com

$20.00

Ultra-pigmented and matte liquid lipsticks that are fully vegan.

22 of 30

Natural Finish Foundation

COVER FX sephora.com

$42.00

This oil-free, water-based foundation comes in a shade for all skin tones, is made with thoughtful clean ingredients, and is packed with antioxidants. 

23 of 30

e.l.f. Eyebrow Enhancer

You’ll regret ever spending more than $2 on an eyebrow pencil once you try this dual-ended one from e.l.f.

24 of 30

Matte Revolution Lipstick

Charlotte Tilbury sephora.com

$37.00

Another secretly vegan product, this semi-matte lipstick from Charlotte Tilbury makes lips look plush and full—never dry.

25 of 30

Shade + Light Face Contour Refillable Palette

Kat Von D sephora.com

$49.50

With six shades, you’ll never need another contour palette.  

26 of 30

Worth The Hype Volumizing & Lengthening Mascara

NYX Professional Makeup target.com

$4.79

This mascara’s name says it all: It adds volume and length and at less than $10, is indeed worth the hype. 

27 of 30

Dream Big Volumizing Mascara

This mascara doesn’t just add crazy volume and length thanks to the all-natural plant fibers, it also conditions lashes. 

28 of 30

NYX Professional Makeup Jumbo Eye Pencil

NYX Professional Makeup target.com

$4.49

There’s nothing easier in the world than smearing a jumbo eye pencil across your lid and then blending with your finger. 

29 of 30

NYX Professional Makeup Micro Brow Pencil

NYX Professional Makeup target.com

$8.19

The teeny-tiny pencil is perfect for faking the look of real brow hairs. Brush through your work with the spoolie brush to soften the lines. 

30 of 30

Better Than Sex Mascara

Too Faced sephora.com

$14.00

Too Faced is committed to being cruelty-free, but not all their products are vegan. Luckily, the Better Than Sex mascara (which is the number-one selling mascara is the US) is free from all animal ingredients. 

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